Is Video Marketing the king of new age marketing?

First of all what does video marketing means to you?? Well let me tell you it is the form of short videos which are being made consisting of all the relevant information regarding the source, it can be said that it is a type of internet marketing. So how is it useful nowadays, do they have reach, do they have potential to achieve the attraction of the target audience, well the answer is so easy, ask yourself that when you see any short video kind of a thing in the form of say a product advertising, any awareness video, or you can say any informative video it is so catchy. It makes an image in your mind regarding your product or services whatever it can be, so does it have a great impact or not….. yes they do have, the impact of what is seen is more than what you read or hear because human mind is more inclined towards video. So I can say that video marketing is the best strategy which is used nowadays by every marketer to reach the mass audience or the target group.

Nowadays everyone is more active on internet and video marketing is a kind of viral marketing, it can reach people within flash of time, very less effort is required to promote the videos, the more the interesting is the content, the more is the reach to people and more awareness is being spread about the new product upcoming or it can be used as the reminder for the people that yes we still do exist in the market in case of the existing product. The trend has been changing rapidly as all generation people are much active on social media because of the emergence of more easy and new technology, the main focus of the internet videos are on the teenagers and the youths because they use u-tube or social media website much which is an easy way of showcasing the ads on these channels as it becomes very easy to spread it, For example; Maggie came after a long time in the market but before that it had their ads on u-tube, the marketer knew that it is the best way to reach its target, everyone came to know that Maggie came and thus the news was viral it didn’t required to put much of their efforts in that.

The day has gone when the ad agency was outsourced to make banners, brochures, pamphlets, or you can say lots of time and cost was incurred in designing the ads, the content to be written on that. Now it has become a simple way to make videos which consist of all the required information in such a way that people like to watch it, doesn’t it seems to be interesting not only for our age people but considering all the age group, video is the best way to educate people also, it is the tool used at international level also and the brand which is using this type of marketing are much successful and people have reminder about the product or the service brand and they have it long in their mind. There are more of the benefits that it is the way of adding value to the brand, more of innovation can be used, it is more suitable and reachable, it is not much costly, it is an efficient way of reaching people, it was even surveyed that video or internet marketing reaches 85% of people every day. Thus the king of today’s trend is the use of video marketing by all the possible brands of company.

'I’m not afraid of dying, I’m afraid of not trying.”

First of all what does this proverb means to you?? well It is an exception question to make all of a sudden so let me tell you that for me this means that everyone’s life has some intention or motive, it can be living the life on your condition, it means trying what you can implement yourself in your life and not thinking that if I will fail what will happen…?? because this is the big question mark for everyone’s life as they have the fear of failing and with that people have lots of expectation for everything they do as everyone want to be just successful and achieve their goal.

Now let me tell people are afraid of trying, putting their ideas into action as they have many questions in their mind that what will people say about my idea, will it be liked by everyone, who will finance my idea, do I have the capabilities of putting my ideas to the overall crowd, well here only half of the idea fails as people have less of courage and so they step back and don’t even give a try, so entrepreneurship is one of the challenge which every entrepreneur has to face…. Putting the idea into a real action and making it a success, it is so happening when a small startup becomes a big billion business but every success story has a dark secret behind it, the struggle faced by the entrepreneur like for example let me tell you there is a slum in Mumbai between Mahim and Bandra  which had a very bad condition, filthy place which depicts the major part of slum area, you can say it is the worst place for doing any business but it will surprise you that it is the place now which people come by searching because it is full of talent and hardworking people, people have no facility and the condition to live there is miserable but people over there have got the courage to startup their own business as they have many startups of you can’t think of being implemented over there in Dharavi and people over there are doing very well and they have started to earn very good amount of money by this.

So this can be a very renowned example for everyone and it is a full proof that being afraid of the future results is not the option  of giving a trial is not going to make you a successful person, if the people think that it is better to quit rather to give a try so let me tell you it is wrong, so every person who has to start their own venture should have a vision and mission along with that boldness, motivation and a lots of effort is required to start and the most important thing is to retain I would end up by saying on this example is that TRY AND TRY UNTIL YOU SUCCEED.

India is a country which has now developed an entrepreneurial culture within which it support the startups being emerging so there is now a huge platform to invest in the venture and many finance company are supporting them, it is helping India to grow and progress as the initiative is also been taken by our PM Mr. Narendra Modi, as it is said it is the best time to invest in new startups as there may be some chances of getting fail but if you succeed you have a long way to go and it can only happen if you are ready to take risk, because risk is the reward of profit, so let’s not think about dying before trying, as until you don’t take some initiative on your own no one can take you out from the fear of failing as people are always in search of support as they are in fear of outcomes of the risk taken, so they think that dying is better but taking risk is harmful but the person who have the confidence in himself and on his capability can be a good entrepreneur as you have to be the leader all the way in your initiative taken by you. So at the end I can say that it is the skill of a person, his potential to do something wala attitude makes him out of the crowd.

ABOUT ME: IMPERFECT ME

ABOUT ME: IMPERFECT ME: One day while I was having my tea with my friend in the evening I was wondering something, he asked me what are you always thinking whenev...

IMPERFECT ME

One day while I was having my tea with my friend in the evening I was wondering something, he asked me what are you always thinking whenever you are free and why don’t you talk much, then I replied to him that I am confused what to do for myself, I am studying properly, I am participating in every competition, I am working in committees, I have people to talk with still why am I not happy for myself????

That was a big question for me, then my friend replied what do you love to do, or what makes you happy?? What is your passion that drives you away….?? Then I replied him that I love to write…..but……this but was a big question mark on my way, what was that but…… it was my low confidence in me of not doing what I want to do. And I always had a fear in my mind that I am not that good in vocabulary and I face problem in using jargon's when I write something.  then my friend told me that if you think so much about what you can’t do you will never be able to implement it in your life and at the end nothing will be left but it will be your regret that you didn’t even started…….so I decided to write my first blog dedicated to myself only….

So I would start it by telling about myself, I am a cute girl with a sweet smile….. I love to laugh, enjoy, be with my friends, eat tasty food, do my work, listen songs, party and the most important thing that every girl like is doing shopping which is my favourite, when I see the brands like Levis, Allen Solly, jimmy Choo, Gucci I am unable to stop myself looking at the brand but at the end what satisfies me is street shopping where you can bargain, have everything in your budget and you have the latest fashion with you…. I am an introvert person but I think I am extrovert as when the situation demands I be like that, for me what matters is my parents at the end of the day after my hard work, studying and doing projects.

Sometimes I think how wonderful was life when we were small and after growing up everything changed, there are lots of competitions, hard work, sacrifice which you need to do to earn something, at this stage what may attract you may be big things which you dream about and so what comes to my mind is yes……. One day I will have all….my life will be like billionaires but at the end of the day I would love to see my loving ones happy and have good time, food with them and a sound sleep which reminds me that everyone is with me, there are many good people who are there for us and the bad people whom we met will also change with the good in this world.  So what is most important is be happy, live life on your own circumstances and never give up, if you fall… stand and rise each day for yourself and for whom you love as no one is perfect and no one is born to be perfect, we have certain challenges and weakness in our life which we have to overcome. So its me imperfect but still happy, motivated, loved………(continues)